Engaging Values, Shifting Culture: Evidence-Based Approaches to Frame Messages that Inspire Enduring Change

Join us virtually on Monday, January 26, 2026, from 5:00 PM – 7:30 PM (PT), for an It Starts With Us session with Mark Chenery, Co-Founder and Director of Common Cause Australia. Mark will facilitate training on the Common Cause Values and Frames Fundamentals—an evidence-based approach designed for healthcare professionals, educators, leaders, and staff who want to communicate in ways grounded in shared human values. Whether you’re a leader guiding your community through challenging times, a faculty member facilitating complex discussions, a communicator crafting sensitive messages, or a clinician providing meaningful feedback, you’ll learn how to frame messages that foster connection, reduce polarization, and strengthen shared commitment to justice, equity, decolonization, Indigenization, and inclusion (JEDII).


Topic | Engaging Values, Shifting Culture: Evidence-Based Approaches to Frame Messages that Inspire Enduring Change

Date: Monday, January 26, 2026

Time: 5:00 PM – 7:30 PM (PT)

Live Stream & Recording | Register to receive the webcast link or access to the recording after the event.

All REDI events are open to the public unless otherwise noted.


Speaker Bio

Mark Chenery

Mark Chenery,
Co-founder & Director, Common Cause Australia

Mark Chenery is a communications expert and trainer who works with mission driven organisations to incorporate a values-based approach to community engagement.

His background includes advertising and journalism and heading up the community engagement program of an international human rights organisation in Australia.

Since establishing Common Cause Australia in 2014, Mark and his colleagues have trained thousands of campaigners, communicators and fundraisers from Australia and beyond in the science of values and framing.

His research and training has changed the way many Australian and international mission driven organisations as well as government departments and agencies engage with the public on social justice, health and environmental issues.

web: commoncause.com.au
emailmark@commoncause.com.au 
twitter: mark_chenery


Description 

Shifting culture requires more than policies; it requires messages that resonate. Learning to ground EDI communication—in teaching, leading, and everyday interactions—in shared human values is key to creating lasting change. Join us for a virtual Common Cause Values and Frames Fundamentals training, an evidence-based session designed for healthcare professionals, educators, leaders, and staff who want to communicate in ways that resonate with our deepest, self-transcendent values.

Common Cause has partnered with universities and healthcare organizations around the world to help leaders, educators, and practitioners shift culture and drive meaningful social change. Their engaging workshops combine research with real-world examples from healthcare, education, and EDI—offering practical tools to strengthen your impact.

In this training, you will explore:

  • How human values shape behaviour—and why they matter.
  • Communication strategies that motivate enduring cultural change without triggering backlash.
  • How to frame programs, messages, initiatives, lessons, and conversations so they build support for justice, equity, decolonization, Indigenization, and inclusion (JEDII).

This training is especially relevant if you are:

  • A leader sending a message to your community during a difficult or polarized time—seeking to prevent division and keep people working toward a shared goal.
  • A faculty member facilitating a challenging classroom discussion on equity, Indigenous health, or systemic injustice.
  • A communicator drafting a website update or institutional announcement on sensitive issues.
  • A clinical faculty member delivering feedback to residents in a way that resonates and motivates growth.
  • A leader or speaker offering opening remarks or framing a land acknowledgement—and wanting to do so in a way that is authentic, engaging, and meaningful rather than perfunctory or formulaic.

Follow-up Master Class

If there is sufficient interest, participants who attend the training (or watch the recording on our website) will be invited to join a follow-up Master Class composed of two small-group sessions (3 hours each, virtual). Each Master Class will be limited to up to 15 participants and tailored for specific audiences—educators, clinicians, communicators, or leaders.

Working in groups of five, participants will apply values-based messaging principles to real scenarios, drafting communications they can take back to their workplaces. These sessions are designed to deepen your learning and provide practical opportunities to embed these strategies into your day-to-day work. Please indicate your interest when you register.