Are you a leader looking to foster connection with your community? A faculty member navigating complex conversations about EDI? A staff member interested in strengthening inclusion? A clinician trying to offer meaningful feedback? A communicator drafting an EDI-related message?
Join our Engaging Values, Shifting Culture Master Class on May 12 & 19 from 1 – 4 pm, which focuses on applying the strategies learned in the It Starts With Us session, Engaging Values, Shifting Culture: Evidence-Based Approaches to Frame Messages that Inspire Enduring Change. (If you’ve missed the session, please watch the recording in advance.)
In this virtual, interactive, small-group Master Class, you’ll have a hands-on opportunity to craft and frame messages that foster connection, reduce polarization, and strengthen a shared commitment to justice, equity, decolonization, Indigenization, and inclusion.
Topic | Engaging Values, Shifting Culture (Master Class)
This Master Class consists of two required virtual sessions held one week apart. Participants are expected to attend both sessions:
- Monday, May 12 | 1:00–4:00 PM
- Monday, May 19 | 1:00–4:00 PM
Please register only if you are available to participate fully on both dates. The sessions build on one another and are designed as a cohesive learning experience.
Interactive small group Master Class | Register to receive the Zoom link
The Master Class is limited to a maximum of 22 participants. Register ASAP to reserve a spot.
This event is for UBC Faculty of Medicine clinical faculty, faculty, and staff only.
Speaker Bio
Mark Chenery,
Co-founder & Director, Common Cause Australia
Mark Chenery is a communications expert and trainer who works with mission driven organisations to incorporate a values-based approach to community engagement.
His background includes advertising and journalism and heading up the community engagement program of an international human rights organisation in Australia.
Since establishing Common Cause Australia in 2014, Mark and his colleagues have trained thousands of campaigners, communicators and fundraisers from Australia and beyond in the science of values and framing.
His research and training has changed the way many Australian and international mission driven organisations as well as government departments and agencies engage with the public on social justice, health and environmental issues.
web: commoncause.com.au
email: mark@commoncause.com.au
twitter: mark_chenery
Description
Participants will work in small groups aligned with their roles, such as educators, clinicians, communicators, or leaders, to apply values-based messaging principles to real-world scenarios. Each group will craft a range of messages in response to pre-defined scenarios. Through a series of exercises across the two sessions, they will refine their communications based on feedback from the facilitator and their peers.
By the end of the workshop, participants will feel more confident using values-based messaging and better prepared to incorporate these approaches into future communications. The sessions are designed to deepen learning and provide practical, hands-on experience that can be applied directly to day-to-day work.
This Master Class is especially relevant if you are:
- A leader sending a message to your community during a difficult or polarized time—seeking to prevent division and keep people working toward a shared goal.
- A faculty member facilitating a challenging classroom discussion on equity, Indigenous health, or systemic injustice.
- A communicator drafting a website update or institutional announcement on sensitive issues.
- A clinical faculty member delivering feedback to residents in a way that resonates and motivates growth.
- A leader or speaker offering opening remarks or framing a land acknowledgement—and wanting to do so in a way that is authentic, engaging, and meaningful rather than perfunctory or formulaic.